Sunday, January 27, 2008


With the creation of the Year of a Million Dreams (now pluralized in its second year), the creatives at Disney came up with a new language: Where-speak. It has popped up in the commercials, merchandise, tickets - practically any opportunity that presents itself. It provides a fun, unique way to tie different entities together - and takes a refreshing look at existing venues. Examples includes Mickey standing in front of a paparazzi-style crowd that reads "Where everyone screams at the sight of a mouse" or Tinkerbell flying above Cinderella Castle with a burst of fireworks with a caption of "Where the night is as bright as the day."

This fun theming extends in the full-service restaurants as well, where individual locations are given their own personal message on their menus.

Here's a look at the menus from Disney's Hollywood Studios, with more to come in the future:

Mama Melrose's

Sci-Fi Drive-In

50's Prime Time Cafe